How to Use Instagram for Customer Service

Are your customers on Instagram? Considering how to utilize Instagram for customer administration? 

In this article, you’ll find five hints to further develop your customer administration on Instagram. 

Step-by-step instructions to Use Instagram for Customer Service by Val Razo on Social Media Examiner. 

#1: Add Customer Service Contact Info to Your Instagram Bio 

Buyers will lose certainty or interest in a business if their inquiries are overlooked so ensure you reveal to them you give in-application customer administration on Instagram. Put this data in your Instagram bio on the grounds that it’s the main thing guests will see on your profile. 

On the off chance that your business doesn’t give customer administration on Instagram, let Instagram clients know and furnish them with elective choices. Here are the means by which Ryanair does it in their profile: 

Most customers need to find solutions on the stage where they pose their inquiries. In any case, only a couple of organizations give customer administration on Instagram so it can require hours, days, or even a long time for individuals to hear back from them. Not all customers will hang tight for an answer and subsequently will search out other contact choices. To fulfill your customers’ requirements and give an omnichannel customer experience, it’s a smart thought to give a few contact choices on Instagram. 

With an Instagram business account, you can add Instagram activity catches to your profile to make it simple for individuals to reach you. These catches show up directly beneath the bio area. 

J.Crew permits Instagram clients to send direct messages (DMs) and offers its email address and telephone number as elective contact alternatives. 

#2: Feature FAQ Solutions in Instagram Highlight Albums 

Not all customers will connect with customer support when they have an issue and really like to discover an answer for the actual issue. That is the reason it’s useful to offer self-assistance choices on your Instagram account. 

One alternative is to make Instagram story features for FAQs. With a short 24-hour life expectancy, Instagram stories don’t obstruct your feed with content and the features highlight allows you to save story content for all time to your profile. You could accumulate various stories into one FAQ features collection that your crowd can see whenever the timing is ideal. 

Tattoo craftsman Kate Memphis consistently gets questions in regards to her work so she made a FAQ features collection for applicable stories. She points out this features collection in her profile so clients can resolve administration issues all alone in the event that they need it.

#3: Set Up Instagram Quick Replies for Direct Messages 

At the point when purchasers connect with customer administration requests by means of Instagram DMs, you’re probably noting large numbers of similar inquiries again and again. Composing a similar reaction to every customer can take a great deal of time so it’s useful to set up Instagram speedy answers for your most regularly posed inquiries. 

When you realize your customers’ trouble spots, make a rundown of speedy answers for your record. Then, at that point when you get an ordinarily posed inquiry in an Instagram DM, essentially pick the suitable fast answer to react to that customer. Look at this article to figure out how to set up Instagram fast answers. 

#4: Enable Instagram Notifications to Monitor Brand Mentions 

When sharing customer criticism on Instagram, not all customers will visit your business profile to share their experience and numerous presumably don’t follow you. Since you don’t get notices about these notices, you may miss these discussions. Getting negative surveys that you don’t think about can hurt your image’s standing and make customers more averse to trust you. 

On the off chance that you use Instagram for social customer administration, screen brand notices to know what your customers are enlightening their devotees regarding your items or administrations. In the event that you have countless notices to oversee, you may have to look to outsider devices for help. There’s an assortment of online media checking devices available so every business can discover an answer that accommodates their financial plan. 

Keep in mind, customer reaction time matters. On the off chance that your crowd on Instagram doesn’t get ideal reactions from you, they may change to a contender for their next buy. That is the reason you’ll likewise need to set up pop-up messages so you get told pretty much all remarks, DMs, and brand specifies you get.

#5: Move Critical Support Conversations to a Private Channel 

Disappointed customers will now and again share their encounters in Instagram remarks. Since negative remarks can rapidly acquire support from other disappointed customers, most organizations will immediately react to these remarks to stay away from likely harm to their standing. 

At the point when you answer a customer grievance on Instagram, you’ll frequently need to take this discussion to a private channel for goal. At the point when customers need to give individual information (email addresses, request numbers, and so forth) for you to determine their issue, it’s basic to secure their information. 

In this Instagram post, apologizes to a customer for a terrible encounter and urges her to share her request subtleties by means of Instagram DM.


Giving social customer administration isn’t new, as the quantity of web-based media clients proceeds to develop and individuals need brand correspondence on the stages they utilize frequently. In case you’re contemplating whether you should utilize Instagram for social customer administration, here are three principle motivations to check it out. 

To begin with, Instagram has 1 billion month-to-month dynamic clients and 37% of the U.S. populace utilizes the stage. 

Second, clients need to speak with brands in the application. As per Instagram, 90% of clients follow no less than one brand in the application and 150 million individuals have a discussion with a business consistently. 

Ultimately, Instagram has business-explicit highlights like gathering discussions in DMs, an Instagram story question sticker, interactive connections, pop-up messages, and numerous others. 



He has always been a strong, curious and an ambitious man. He doesn’t just embrace change, he anticipates new opportunities and leverages them for growth. Web is his passion and he is passionate about business reaching their goals. Mr Jaswinder spent the past decade building a team that would deliver great value to the company's clientele. His superpower: He knows his shortcomings and recruits high calibre performers. As of now, he is encircled by 60+ star performers. Through his years of experience, he believes that while each channel has its own set of advantages, they all work best when strategically paired with other channels. That’s why he built up a team which could offer full service strategies to their clients and use a combination of digital channels to increase visibility, conversions, and revenue. You can associate with him on LinkedIn and Twitter.

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