Pandas, Penguins, Hummingbirds? How to Keep Up With the Latest SEO Trends

Doesn’t it seem like each time you pivot there’s another SEO update? You continue to catch wind of hummingbirds and pandas and penguins, yet what the hell does it mean? Also, how do these creatures need to manage site design improvement? 

It tends to be confounding to keep up to date with everything going on in the realm of SEO. It very well might be much harder on the off chance that you’re not an SEO master who comprehends the wording of these updates. Yet, it isn’t unthinkable. 

To keep up to date on SEO patterns, there are a couple of different things you ought to do to ensure you have the most recent SEO data readily available. Here’s an interaction you can follow to stay aware of everything. 

1) Create a stream on Twitter. 

Twitter is incredible for quick, ongoing news, so to begin, make a stream on Twitter of certain terms that are identified with SEO. Use terms including “Google calculation,” “Google Panda,” “Google Hummingbird,” or “Google Penguin.” You could decide to utilize terms like “Website design enhancement” and “site improvement,” however you’ll in all likelihood get overpowered by the surge of tweets coming in. So I suggest you keep it explicit and basic.

2) Subscribe to SEO online journals and blogs. 

At whatever point there is a significant SEO change, SEO blogs light up with an educational substance that aides the remainder of the world sort out everything. Set up your RSS channel – or buy-in by means of email – to ensure you don’t miss anything. You may see a few articles that dive a lot in the low down for your taste, yet that is okay – overlook those, and simply center around the posts that let you think about recent fads and ongoing updates that sway how you take care of your work. 

On the off chance that you need to make this a stride further, set up a Google Alert for a portion of similar SEO terms that you used to make your Twitter stream. This will guarantee that you discover either quickly, day by day, or week by week, contingent upon your inclinations. 

3) Stay in the touch regarding Google Webmaster Tools. 

Google Webmaster Tools aren’t only a route for individuals to ensure their sites are appropriately streamlined. Indeed, it does that, however, it likewise has a progression of assets that disclose SEO best practices to you. You can discover data about SEO, how Google slithers your site, and substantially more. 

Google Webmaster Tools can likewise give point-by-point data about your website’s exhibition, including your search questions, keywords you rank for, internal links and the sky is the limit from there.

4) Put 15-30 minutes to the side every week to learn. 

On the off chance that you truly need to remain in the “know” about everything SEO, it’s critical to set some time to the side to effectively devour the data. On the off chance that you have more than 15-30 minutes per week to do as such, that is incredible, yet a week-by-week registration should help you stay moderately current. 

On the off chance that you need to do further jumps, you presumably need to spend more opportunity for yourself. In any case, close off some time on your schedule to ensure you set out to really utilize the assets you’ve assembled. 

6) Join SEO-centered LinkedIn Groups. 

At whatever point I need to see smart conversations about subjects that sway my everyday work or my vocation, I go to LinkedIn Groups. There are huge loads of assets, articles, and conversations for anybody searching for assist with SEO, so you can be certain you’ll find out about large updates there. Far and away superior, you’ll have the chance to pose inquiries and draw in with others who are keen on the updates and know a ton about SEO. 

By and by, I suggest these LinkedIn Groups – yet feel free to investigate others that you might be keen on joining: 

  • Search engine optimization, SEM Social Media (Digital Search and Internet Marketing)


While we can’t foresee where Google will go this year, we can follow pointers. Almost certainly, Google will keep on remunerating website pages that have content advertising endeavors, web-based media buzz, and answer-driven substance. The lesson of the story is this: Google needs to be a search engine that precisely discovers the data individuals are searching for. In the event that individuals are discussing it, and it is of top-notch, Google needs searchers to discover it. 

While entrepreneurs and website admins may not know precisely what’s in store, one thing is without a doubt: Google’s California lab is loaded up with Pandas, Penguins, and Hummingbirds. With legitimate research, cautious observation, and rigorous publishing, there is nothing to fear these protectors and defenders of Google.



He has always been a strong, curious and an ambitious man. He doesn’t just embrace change, he anticipates new opportunities and leverages them for growth. Web is his passion and he is passionate about business reaching their goals. Mr Jaswinder spent the past decade building a team that would deliver great value to the company's clientele. His superpower: He knows his shortcomings and recruits high calibre performers. As of now, he is encircled by 60+ star performers. Through his years of experience, he believes that while each channel has its own set of advantages, they all work best when strategically paired with other channels. That’s why he built up a team which could offer full service strategies to their clients and use a combination of digital channels to increase visibility, conversions, and revenue. You can associate with him on LinkedIn and Twitter.

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